The Wine Club Inc. (TWC) was founded in 1985 and aims to become the top wine provider in the U.S. by offering excellent wines at outstanding prices. Our client, TWC, requested a redesign of one of their main sales channels—their website.

My goal was to design a website that allows customers to browse and purchase a wide variety of wines as easily and conveniently as possible. The overall UX/UI was designed to be as simple and intuitive as possible, so users could quickly learn how to navigate and use the site. In terms of design, I focused on a clean and modern look that avoids complexity or overly fancy visuals, aligning with current e-commerce trends.