HYEL
Senior Designer 2023
HYEL is an innovative social networking platform where users connect by playing a variety of casual mini-games. The acronym HYEL stands for 'How You Feel' and is pronounced /hi:l/, mirroring the word 'heal.' It features digital characters that embody a range of emotions, promoting a space where users are not judged based on appearance or real-life circumstances. Instead, HYEL is designed as a haven for forging friendships and enjoying a playful gaming experience.
In my role as a designer on the HYEL team, I contributed to the HYEL branding, UI/UX design, app design, and motion animation, among other aspects. My focus was on ensuring an engaging and intuitive user experience, aligned with the platform's core ethos of emotional connectivity and inclusivity.