In 2019, when Toyota secured the naming rights for the iconic Citizens Business Bank Arena, I played a pivotal role in rebranding this renowned venue. Collaborating closely with the creative director, I spearheaded the design of a fresh, dynamic logo that became the cornerstone of our branding strategy. My contributions extended beyond logo design; I crafted an array of engaging marketing materials including eye-catching posters, vibrant social media assets, informative brochures, and captivating website landing pages. Each element was carefully designed to resonate with the audience and seamlessly integrate with the new logo, ensuring a cohesive and impactful brand experience across all media channels. This project not only showcased my versatility in various design disciplines but also underscored my ability to deliver comprehensive branding solutions that align with the client's vision and objectives.